To challenge myself, I set myself the task of illustrating an advert for a serrated knife.

Whilst researching for this project I considered how serrated knifes are great for cutting soft things, like fruits, and then my mind turned to all the different fruit creatures you make by slicing fruits e.g- lemon pigs, tangerine snails etc. This then lead me to the direction for my imaginary ad campaign being to market serrated knives as fashionable tools one could use to create their own cute fruity friends.